It’s tough trusting a new digital partner. Do they really care as much about your business as you do or are they just running campaigns and sending reports? The right digital partner will go beyond delivering impressions and clicks by digging deep into the analytics to provide you with strategic insights and guidance.
An old expression among aviators goes, “There are old pilots and bold pilots; but there are no old, bold pilots.” From the very beginning of my 46 years in aviation, I learned to manage risk to survive. Given the COVID-19 concerns our passengers face, we must manage risk to ensure safety from an infectious disease just as we manage other risks like weather, pilot and air traffic control errors, miscommunication, or mechanical malfunctions.