Yearly Archives: 2021

Your No-Cookie Strategy

In early 2020, Google announced that their much-loved Chrome browser (64% of browser share) will no longer support third-party cookies — by 2022.

We’re seeing the waves ripple out from this announcement as advertisers and ad platforms explore workarounds. Lucky for us, we’ve been building targeting strategies that don’t rely on third-party cookies since day one. So while some wade through the changes, we’re reporting live from the wave pool snack bar with everything you need to know (and ask) before allocating your next ad budget.

Video: King of Content

Have you watched a video on your phone or computer yet today? Maybe you did it without even thinking about it — without even having to tap or click a play button. If not, it’s only a matter of time. Blame our short attention spans, or the fact that we can process visuals 10x faster than words. Whatever you chalk it up to there’s no denying that video rules the internet.

Our Top Six: Trendwatching in 2021

Despite travel restrictions and all sorts of other obstacles, people are booking trips, slipping away from it all, and living life to the fullest. In between, they’re hopping from place to place online and on their phones, nearly 24/7. Welcome to 2021.

In contrast, these six media trends aren’t going anywhere anytime soon. As you’re putting your annual budget into action and looking to make the most of it, get to know the online destinations your audience is likely exploring throughout their day: Our 2021 Top Six