Your No-Cookie Strategy - MediaOne

Your No-Cookie Strategy

In early 2020, Google announced that their much-loved Chrome browser (64% of browser share) will no longer support third-party cookies — by 2022.

We’re seeing the waves ripple out from this announcement as advertisers and ad platforms explore workarounds. Lucky for us, we’ve been building targeting strategies that don’t rely on third-party cookies since day one. So while some wade through the changes, we’re reporting live from the wave pool snack bar with everything you need to know (and ask) before allocating your next ad budget.