Travelers Are on The Move – How & Why Decisions Get Made

At MediaOne we are all about capitalizing on current developments to help our Destination Partners realize their competitive edge.  We recognize that the market for small to medium sized destinations is ripe to take market share from larger destinations that are close by and get the majority of search volume.  We call them challenger brands and have much success promoting and taking a bigger piece of the pie. Consumer demand for travel is busting at the seams. Here are some recent trends affecting the Vacation Destination Industry and metrics that drive the tourist decision making process.