An old expression among aviators goes, “There are old pilots and bold pilots; but there are no old, bold pilots.” From the very beginning of my 46 years in aviation, I learned to manage risk to survive. Given the COVID-19 concerns our passengers face, we must manage risk to ensure safety from an infectious disease just as we manage other risks like weather, pilot and air traffic control errors, miscommunication, or mechanical malfunctions.
Our client needed more high-quality traffic to their website including help with organic traffic growth. They also created many new videos promoting their destination. The videos were originally placed on their YouTube channel and a few pages on their website but didn’t get many organic views. They wanted us to find a way to work in their YouTube videos with our Content Activation campaign to drive views for the channel while still driving traffic to their website.
Our client came to us after launching a new website within the past year. Their overall website traffic and organic traffic were shrinking in Q1 2017 year-over-year (YoY). Website traffic decline was a new issue however organic traffic decline has been an ongoing struggle with no sustained growth since March of 2016.
Our client is located in a large metro area and only receives tax revenue if visitors stay in hotels in their footprint. In other words, the metro area has around 20 destinations but the advertiser only has 5 of these. Therefore, it is important to advertise which hotels visitors should stay at (without advertising specific hotels) by using general lodging ads driving to the hotel page on the website.
On May 1st, Mike Robertson and Josh Sherwood were able to present “Real-time, Travel and Tourism trends”, to the members of GACVB. By utilizing and tracking the organic traffic of our partners, they were able to see critical trends and bring them to our partners and Industry. GACVB Presentation ( MediaOne’s Part) from Mike Robertson