Your No-Cookie Strategy - MediaOne

Your No-Cookie Strategy

In early 2020, Google announced that their much-loved Chrome browser (64% of browser share) will no longer support third-party cookies — by 2022.

We’re seeing the waves ripple out from this announcement as advertisers and ad platforms explore workarounds. Lucky for us, we’ve been building targeting strategies that don’t rely on third-party cookies since day one. So while some wade through the changes, we’re reporting live from the wave pool snack bar with everything you need to know (and ask) before allocating your next ad budget.

Video is King - MediaOne North America

Video: King of Content

Have you watched a video on your phone or computer yet today? Maybe you did it without even thinking about it — without even having to tap or click a play button. If not, it’s only a matter of time. Blame our short attention spans, or the fact that we can process visuals 10x faster than words. Whatever you chalk it up to there’s no denying that video rules the internet.

2021 Trends

Our Top Six: Trendwatching in 2021

Despite travel restrictions and all sorts of other obstacles, people are booking trips, slipping away from it all, and living life to the fullest. In between, they’re hopping from place to place online and on their phones, nearly 24/7. Welcome to 2021.

In contrast, these six media trends aren’t going anywhere anytime soon. As you’re putting your annual budget into action and looking to make the most of it, get to know the online destinations your audience is likely exploring throughout their day: Our 2021 Top Six

5 Tips to Maximize Your Digital Marketing - MediaOne North America

5 Tips to Maximize Your Digital Marketing

It’s tough trusting a new digital partner.  Do they really care as much about your business as you do or are they just running campaigns and sending reports? The right digital partner will go beyond  delivering impressions and clicks by digging deep into the analytics to provide you with strategic insights and guidance. 

COVID-19: America’s Airlines Are Ready When You Are

An old expression among aviators goes, “There are old pilots and bold pilots; but there are no old, bold pilots.” From the very beginning of my 46 years in aviation, I learned to manage risk to survive. Given the COVID-19 concerns our passengers face, we must manage risk to ensure safety from an infectious disease just as we manage other risks like weather, pilot and air traffic control errors, miscommunication, or mechanical malfunctions.

Youtube Video Content – Case Study

Our client needed more high-quality traffic to their website including help with organic traffic growth. They also created many new videos promoting their destination. The videos were originally placed on their YouTube channel and a few pages on their website but didn’t get many organic views. They wanted us to find a way to work in their YouTube videos with our Content Activation campaign to drive views for the channel while still driving traffic to their website.

Travel and Tourism Trends

On May 1, 2020, Mike Robertson and Josh Sherwood presented “Real-time, Travel and Tourism Trends” to the members of the Georgia Association of CVBs (GACVB). By utilizing and tracking the organic traffic of MediaOne’s partners, they were able to see critical trends and bring them to our partners and the Georgia travel industry. GACVB Presentation…