Paid Search Advertising Benchmarks

Paid Search Advertising connects an advertiser to a consumer who is actively looking online for their product or service. It’s effective, affordable, and scalable so it should be in every Destination Marketing Organizations (DMO’s) marketing toolbox. Search Advertising Benchmarks let you determine how a search campaign is performing relative to industry standards.

2022 Travel Marketing Trends

Things have changed but how consumers find their vacation spot and book it will remain nearly the same as it has in the previous 3-5 years. Searching online, watching videos, reading content and most importantly, asking people they know or going to where others on their social networks have gone.
Wyzowl just released its 2021 State of Video Marketing Report and here are some key takeaways.

86% of businesses use video in their marketing toolbox.

Google Says, “Put Your Video Front and Center”

Google in its continuing quest to provide a better user experience with more intuitive SEO has updated its Video Best Practices. But before we dive into the new recommendations, let’s take a look at why video content is so important to Brands and so popular with consumers.

Wyzowl just released its 2021 State of Video Marketing Report and here are some key takeaways.

86% of businesses use video in their marketing toolbox.

The Growing Impact of Ads on Connected TV(CTV)

People are watching more streaming content on Connected TV (CTV) than ever before. That also means people are seeing more ads while they are streaming. The Traditional Television Advertising landscape is changing and moving into the digital world. Navigating this new world brings challenges and opportunity for small and large brands. We would like to share some insight on this new trend.

Travelers Are on The Move – How & Why Decisions Get Made

At MediaOne we are all about capitalizing on current developments to help our Destination Partners realize their competitive edge.  We recognize that the market for small to medium sized destinations is ripe to take market share from larger destinations that are close by and get the majority of search volume.  We call them challenger brands and have much success promoting and taking a bigger piece of the pie. Consumer demand for travel is busting at the seams. Here are some recent trends affecting the Vacation Destination Industry and metrics that drive the tourist decision making process.