Our client needed more high-quality traffic to their website including help with organic traffic growth. They also created many new videos promoting their destination. The videos were originally placed on their YouTube channel and a few pages on their website but didn’t get many organic views. They wanted us to find a way to work in their YouTube videos with our Content Activation campaign to drive views for the channel while still driving traffic to their website.
Our client came to us after launching a new website within the past year. Their overall website traffic and organic traffic were shrinking in Q1 2017 year-over-year (YoY). Website traffic decline was a new issue however organic traffic decline has been an ongoing struggle with no sustained growth since March of 2016.
Our client is located in a large metro area and only receives tax revenue if visitors stay in hotels in their footprint. In other words, the metro area has around 20 destinations but the advertiser only has 5 of these. Therefore, it is important to advertise which hotels visitors should stay at (without advertising specific hotels) by using general lodging ads driving to the hotel page on the website.